Work

 

Labors of Love

Some of my work with good-hearted companies and non-profits


 
 
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COMMUNITY AND PLATFORM STRATEGY FOR VITALTALK (WITH LOYAL)

VitalTalk teaches empathy and communication skills to clinicians working with patients with serious illness and are leaders in the struggle to humanize the culture of patient care.  VITALTalk came to Loyal to develop a community and platform strategy to help thoughtfully scale their programs through a regional hub model. After conducting research to understand VITALtalk’s member’s needs, we developed a community strategy outlining a number of low-lift initiatives focused on developing the core member experience and creating a foundation for deeper learning. While VITALTalk had initially wanted to build a robust, custom community platform, we gently encouraged them to pursue easy-to-execute alternatives to maximize learnings. VITALtalk valued Loyal's work in this engagement immensely and has since begun to develop the initiatives outlined in our strategies with success.

 
 
 
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PROGRAM AND ORGANIZATIONAL STRATEGY ADVISEMENT FOR CAMPOS DE GUTIERREZ

Campos de Gutierrez is an international artists residency program and ceramics school in Medellín, Colombia. Joining Campos as an Advisor for Program and Organizational Strategy, I worked closely with the director to review and refine Campos' programs, processes, and strategies to prepare for a period of growth and development in its fifth year of operation. During my time on site, I prepared a strategic 3-year plan, lead an update to the mission, vision, and values of the organization and helped to refine program strategies and objectives.

 
 
 
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COMMUNITY PROGRAMS STRATEGY AND DEVELOPMENT FOR WELEET

During this engagement, I developed a community programs strategy and began execution for  Weleet, a community coworking platform dedicated to making co-working more widely accessible. This engagement included a facilitated strategy workshop to identify business and community goals, evaluate Weleet's previous programs, identify new programming opportunities, define program goals and metrics for success, and outline the execution process.  Following the workshop, we delivered a community programs strategy and program materials to begin execution. 

 
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USER ONBOARDING, ENGAGEMENT AND RETENTION CAMPAIGN FOR EARLY STAGE STARTUPS

These early-stage startups came seeking scalable ways to onboard, engage and retain their users to best meet their immediate business goals. I worked with these clients to audit the existing user experience, define the user lifecycle and touch points, and draft drip email campaigns to drive conversions and increase retention.

 

 
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COMMUNITY STRATEGY AND EXECUTION FOR SWITCHBOARD FOUNDERS

As Switchboard's sole community manager, I worked directly with our 100+ clients to support their community-building efforts in verticals like higher education, startups, government, and non-profits, on the Switchboard classifieds platform. I provided each client with strategic guidance, custom-tailored to their community, including recommendations and assistance with outreach, onboarding, engagement,  and events. 

I also oversaw Switchboard's customer support and feedback processes, onboarding and retention campaigns, and instructional design.



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